1. Information We Collect

We may collect the following types of personal information:

Name, email address, phone number, and mailing address
Insurance and billing information
Appointment preferences and patient health history (collected securely via HIPAA-compliant forms)
SMS opt-in preferences and communication history
IP address, browser type, device type, and other standard website usage data

2. SMS Consent and Mobile Information

When you opt in to receive text (SMS) messages from Sweet Tooth Pediatric Dentistry:

You explicitly consent to receive SMS messages related to appointment reminders, health-related updates, and practice information.
Message frequency may vary based on your appointment activity or service needs.
Message and data rates may apply based on your mobile plan.
You can reply HELP for help or STOP to unsubscribe at any time.
We do not share, sell, rent, or trade mobile phone numbers or mobile information with any third party under any circumstance, including for marketing or promotional purposes.

3. How We Use Your Information

We use your personal information to:

Schedule and confirm appointments
Send appointment reminders via SMS, email, or phone
Respond to inquiries or requests
Deliver dental services and communicate treatment plans
Provide relevant practice updates and service notifications
Improve website performance and user experience

4. Sharing of Information

Sweet Tooth Pediatric Dentistry does not share your personal information, including mobile information, with any third party unless:

Required by law (e.g., court orders, law enforcement, HIPAA compliance)
Necessary to deliver our services (e.g., working with dental labs, insurance verification)

We do not sell or rent your information to third-party marketers or lead generation companies. We do not engage in affiliate marketing, third-party job listings, high-risk financial services, or any prohibited industries outlined in 10DLC compliance standards.

5. Use of Cookies and Tracking Tools

Our website may use cookies and other tracking technologies to:

Understand visitor behavior and traffic patterns
Enhance site functionality and performance
Offer a personalized experience

You can adjust your browser settings to refuse cookies or alert you when cookies are being sent.

6. Data Security

We implement appropriate administrative, technical, and physical safeguards to protect your data. This includes SSL encryption, secure patient portals, and HIPAA-compliant data handling.

7. Third-Party Links

Our website may include links to external sites for convenience or educational purposes. We are not responsible for the privacy practices or content of third-party websites.

8. Children’s Privacy

As a pediatric dental practice, we collect information about minors with the express consent of a parent or legal guardian. We do not knowingly collect information directly from minors without guardian consent.

9. Opt-In Disclosures for SMS Campaigns

By opting in via our website form (publicly accessible on our domain), you agree to receive SMS messages from Sweet Tooth Pediatric Dentistry. Our opt-in form:

Is hosted on our official website
Links to this Privacy Policy and our Terms & Conditions
Clearly states:
- Message frequency may vary
- Message/data rates may apply
- You may reply HELP for help and STOP to unsubscribe
- Consent is not a condition of purchasing services

10. Your Rights and Choices

You may:

Unsubscribe from SMS communications at any time by replying STOP
Request to access, update, or delete your personal information
Contact us with any privacy-related questions

11. Changes to This Policy

We reserve the right to update this Privacy Policy at any time. Revisions will be posted on this page with an updated effective date.

12. Contact Us

For questions about this policy or your information, contact us at:

Sweet Tooth Pediatric Dentistry
2725 S. Mustang Road, Suite 100
Yukon, OK 73099
Phone: (405) 254-7372
Website: https://www.sweettoothokc.com/
Email: admin@sweettoothokc.com
(Note: The domain name of this email matches our website domain for compliance purposes.)

This Privacy Policy is accessible from our homepage and not restricted by firewalls or proxies, in full compliance with 10DLC registration and verification criteria.